62 billion euros and counting. Where is value really created in the living sector?
The dynamic growth of the residential real estate sector in Europe does not translate into a uniform investment model—exit strategies and capital liquidity are now of key importance.
Today, the living sector is not a single asset class. Therefore, there is no single path to value creation within it.
Data provided by JLL shows that investment in the living sector in Europe grew by 22% in 2025 (to €62.2 billion), and is expected to exceed €70 billion in 2026. Experts at Cushman & Wakefield point out that 96% of investors plan to increase their exposure to the living sector over the next five years.
What really drives the value of the living sector, and where can liquidity be found?
There is no one-size-fits-all answer to this question. In the PRS sector, the scale is growing at a rapid pace—by the end of Q1 2025, there were 24,400 PRS units in Poland owned by 33 investors. CBRE estimates that by the end of 2027, the operational stock will exceed 37,000 apartments. Some investors are shifting their focus from traditional PRS to PBSA. According to Savills, there are already 33 modern PBSA projects operating in Poland.
Living is becoming a mix of various strategies:
• build-to-hold,
• building a platform for portfolio sales,
• forward funding,
• sectoral transition from PRS to PBSA,
• and in some cases, capital rotation after asset stabilization.
We will discuss the various paths to value during the second day of the Polish Real Estate Forum.
Date: June 12, 2026
Venue: Sheraton Sopot Hotel, Residential Hall
Panel: Living – Various Paths to Value, 3:10–3:50 p.m.