What's on the agenda?
The programme of the Real Estate Market Forum discusses issues relevant to the residential market and topics important for the commercial sector separately. The proceedings take place simultaneously in two halls (the Residential Hall and the Commercial Hall) and two lectures are common to both groups.
Two days of proceedings, no more than 700 people, more than 100 speakers, 33 debates and lectures - you simply have to be here!
Common points for the residential and commercial markets will be the debate of local government officials on urban development planning - how to reconcile the tenure of the authorities with the strategy of shaping the development of the urban fabric, zoning plans and the Smart City vision, a lecture by a Special Guest and a concluding discussion on the transformations of the real estate sector - the impact of the global economy on the microeconomy of the region, changes in trends in the traditional sectors (office space, warehouses, traditional retail and e-commerce) and the new ones (PRS, dormitories, modular, ecological and senior housing, Data Centre), and a presentation of forecasts for the next 5 years.

The programme on the housing market includes:
- a lecture and summary of 15 years of the housing sector - a look at regulations, trends, analysis,
the Kuznets cycle and the Juglar cycle, i.e. a debate on the volatility of the real estate market, the impact of politics on the reality of developers' operations, - a panel discussion on how to manage a development company in a dynamically changing competitive environment, on leadership authority and staff selection, scaling the business, the limits of investment and the art of choosing between long-term strategy and organic growth,
- discussions on sales strategies, the use of AI, customer profiling and how to reconcile seller capabilities with customer expectations,
- ESG vs. Capex - how to find the balance between digitalisation, ubiquitous EI, ecology, sustainability and operational efficiency, energy, social responsibility and corporate governance,
- debate on cities - coherent and developing structures, creating the needs of residents, offering local benefits and amenities, making the local community win out over life in the big city,
- PRS - how to reconcile the rental market and the customer, increase supply and create demand.
The commercial programme includes:
- a summary of the 15 years of the commercial real estate segment with a forecast for the coming quarters.
- debates on the most attractive investment markets for global capital, whose participants will consider how countries can attract investors and how to make Poland, competing with South Africa, the USA, CEE, Asia, or Scandinavia, become a dominant market attracting foreign funds and investors,
panel discussions on the opportunities and situation of REITs, dynamics of the office real estate market, changing preferences of tenants, as well as changes in the use of office buildings and the profitability of such conversion, - discussion on the attractiveness of land and land, changing planning regulations, difficult administrative procedures and investor-planner relations, i.e. a compromise between business and local government,
discussion of the situation in the warehousing market - the attractiveness of the location of new warehouse hubs, the creation of modern logistics centres, the opportunity to increase the role of the warehouse in the city and the trend towards nearshoring, i.e. relocation of production from Asian markets to those closer to Europe, - discussion of the growing role of the State Treasury offering real estate in attractive urban locations and modernised administrative spaces, revenue management from real estate without raising rents and the subscription model of leasing.