Day 1 - Residential Hall

9:00-9:50       registration

9:50-10:40     OPENING OF THE CONFERENCE

10:40-11:30  “My city, and in it, my most beautiful world, my most beautiful dreams”

Should we focus on memories and sentiments, or look to the future?

presidents’ debate

• A city for today or for the next 15–20 years? How can we take a long-term approach to development in a system of term-limited local government?
• A planning disaster or disastrous planning – how should we think about the changing functions of urban space while meeting the diverging needs of residents and users? Will General Plans protect us from chaos and spatial degradation?
• Smart City – a promise or a dead end in the development of urban services?

11:30-12:00  lecture by the Special Guest

12:00-12:20  coffee break

12:20-12:40  15 years have passed…

SHORT LECTURE

12:40-13:30 A price bubble or a soap bubble? The Kuznets cycle or the Juglar cycle?  

DISCUSSION PANEL

How to interpret changes in the real estate market in the context of economic cycle theories. 

13:30-13:40  case study 1

13:40-14:00  What’s rustling in the bushes?

SHORT LECTURE

14:00-14:50  lunch

14:50-15:35  Faces of success, or how to manage a development company in a rapidly changing environment.

DISCUSSION PANEL

Shareholders, owners and managers: converging or diverging interests?

• How have expectations towards the management boards of development companies changed over the past 5, or even 15 years? The CEO as a leader, a visionary, or a skilled strategy executor?
• Scaling the business: sky is the limit, or a compromise between land banks, human resources and cash liquidity?
• What kind of managers does a modern development company need?
  What type of personnel will be essential in a world shaped by modern technologies – Generation Z or Baby Boomers?
• Is it worth pursuing long-term strategies in the development business? What do we want to offer shareholders and clients over the next 5 to 10 years – a business model transformation or organic growth?

15:35-15:55  case study 2

15:55-16:50  More, more, more: effective sales strategies in a stabilising residential market.

DISCUSSION PANEL

• Strategy built on scale or on cultivating personalised relationships?
• What do customers want and what are developers prepared to deliver?
  On the gap between sales rhetoric and buyer expectations. How to balance and reconcile these interests?
• AI at the service of marketing and sales departments. Is customer profiling effective and ethical?

16:50-17:00  case study 3

17:00-17:40  Are we bound by the fixed purpose of land?

DISCUSSION PANEL

Increasing competition for attractive land, high prices and changes to planning regulations are forcing investors to adopt flexible acquisition strategies and adapt to new conditions. At the same time, administrative procedures for land use conversion can be lengthy and unpredictable, slowing down project delivery.

• Land supply – is there a shortage, or is land simply unprepared for development?
• New planning regulations – will they streamline or prolong the investment process?
• Land use conversion – how to change land functions effectively and what are the main obstacles?
• Relations between investors and urban planners – how to work out a compromise between business and local government?