Day 1 - Commercial Hall

9:00-9:50       registration

JOINT SESSION FOR ALL CONFERENCE PARTICIPANTS – RESIDENTIAL ROOM:

9:50-10:40     OPENING OF THE CONFERENCE

10:40-11:30  “My city, and in it, my most beautiful world, my most beautiful dreams”

Should we focus on memories and sentiments, or look to the future?

PRESIDENTS' DEBATE

• A city for today or for the next 15–20 years? How can we take a long-term approach to development in a system of term-limited local government?
• A planning disaster or disastrous planning – how should we think about the changing functions of urban space while meeting the diverging needs of residents and users? Will General Plans protect us from chaos and spatial degradation?
• Smart City – a promise or a dead end in the development of urban services?

11:30-12:00  lecture by the Special Guest

12:00-12:20  coffee break

PROGRAMME IN COMMERCIAL ROOM:

12:20-12:50  15 years have passed…

The last 15 years in the real estate market in numbers and forecasts for the coming quarters

short lecture and overview of key trends

12:50-13:00  case study 1

13:00-14:00 Global capital or local neighbours – will Poland return to the radar of major international players?  

DISCUSSION PANEL

For years, Poland was one of the most attractive commercial real estate markets in Central and Eastern Europe for global capital. In recent years, however, investors from neighbouring countries and the broader CEE region have taken the lead. Will global investors turn to Warsaw, or even Kraków and Wrocław, more often, or should we get used to cross-border acquisitions by our regional neighbours?

• Capital from South Africa, Asia and the Middle East, the US, CEE and Scandinavia – what are investor expectations?
• Expansion strategies of foreign funds and investors. Is Poland still on the agenda?
• Opportunists or pensioners? What type of capital can we expect in the near future and what does that tell us about the state of the Polish market?

14:00-14:50  lunch

14:50-15:50  Polish capital in the real estate market – a new stage in the development of the investment sector?

DISCUSSION PANEL

For many years, Poland’s real estate market was dominated by foreign investors. Recently, however, domestic capital has been gaining a stronger foothold. In 2024, Polish investors accounted for around 10% of total transaction value, a sharp increase compared to previous years. Is this the beginning of a new trend where Polish investors play a more prominent role in the market? What strategies will enable them to compete with international funds? Will interest rate cuts further stimulate investment activity? And is there space and opportunity for REITs?

• What is driving the growing activity of domestic capital?
• Can Polish funds and individual investors compete with global players? If so, how?
• What investment strategies will be key to sustaining the growth of Polish capital?

15:50-16:00  case study 2

16:00-16:50  Office bingo: how to attract and retain tenants.

DISCUSSION PANEL

Today’s office real estate market presents new challenges for owners, developers and property managers. Tenants, primarily dynamic companies from the IT, services and finance sectors, expect flexible, sustainable spaces tailored to hybrid working models. Understanding tenant profiles is now essential. The right mix for success includes analysing their current needs and expectations, applying effective methods for attracting and retaining customers and using sound leasing strategies.

• Profile of today’s tenants: who are they and what do they expect?
• Tenant acquisition strategies: marketing and promotion, technologies supporting the leasing process and tools for managing relations with customers.
• Offer and negotiation. Should you lease at any cost? What are the landlords’ non-negotiables?
• Building long-term relationships: managing the property and its infrastructure, communication and additional services.

JOINT SESSION – TOPIC COMMON FOR ALL PARTICIPANTS – RESIDENTIAL ROOM:

17:00-17:40  Are we bound by the fixed purpose of land?

DISCUSSION PANEL

Increasing competition for attractive land, high prices and changes to planning regulations are forcing investors to adopt flexible acquisition strategies and adapt to new conditions. At the same time, administrative procedures for land use conversion can be lengthy and unpredictable, slowing down project delivery.

• Land supply – is there a shortage, or is land simply unprepared for development?
• New planning regulations – will they streamline or prolong the investment process?
• Land use conversion – how to change land functions effectively and what are the main obstacles?
• Relations between investors and urban planners – how to work out a compromise between business and local government?